El Mehdi Chemaa

Drove technical innovation in the ad-tech domain, with direct impact on business outcomes.

• Identified and pitched a mass-market integration solution for SMB advertisers, co-developing a formal business case with a Senior Software Architect from Accenture Technology
• Built the proof of concept end-to-end, taking the idea from concept to a working demo that reached client leadership
• Pitched a solution that unlocked a significant revenue opportunity, earning serious attention from both Accenture and client leadership

Helped advertisers optimize tracking systems and Return On Ad Spend, gaining deep expertise in web and app performance, UX, and real-time data tracking.

• Built an Android application in Java integrating with Mobile Measurement Partners and our Ad Network's Conversions API, now embedded in the team's core workflow with measurable revenue savings
• Selected as Accenture's representative in key client meetings with directors, Quarterly Business Reviews, and strategic initiatives
• Earned trust of client and management, creating the space to innovate and eventually pitch solutions at leadership level

Built a custom e-commerce web presence for a textile company.

• Built a custom WordPress website and landing pages with WooCommerce and third-party plugin integrations
• Created content and marketing assets tailored to the brand's audience

Delivered a full web and advertising solution for a physiotherapy clinic.

• Designed and developed a website with a senior-friendly UX focus
• Ran social media ad campaigns that drove traffic and improved lead conversion